CND x Google: Building the case for server-side tag management

Tuesday, 28 June 2022
09:00 - 12:00, followed by lunch
Google offices, Amsterdam

Server-side tag management is on the rise, and this shouldn’t be too big of a surprise. In a market in which privacy management is increasingly required from consumers, authorities and browsers alike, server-side tag management is one of the best next steps for businesses looking to increase their control over digital data while safeguarding the quality of their insights.


As such it is expected for server-side tag management to become the new standard for data collection in 2 to 3 years, steadily claiming its spot on the technology roadmaps of many a data-driven Digital team. But, as with any new technology solution quickly gaining in-market popularity, a proper review of what it can mean for your business is advised. Because when is server-side tag management to be considered a fitting solution? What challenges does and doesn’t it help overcome? How do you leverage its main benefits? And what are its implications for your IT team?


To help you answer these questions and many more like ‘em, Cloud Nine Digital and Google are teaming up to help you build the case for server-side tag management during an interactive event hosted at the Google offices in Amsterdam.



Key take-aways


During this event you’ll learn why, when and how to build the case for server-side tag management:

  • What key market changes are shaping how businesses can use digital data;
  • How server-side tag management can help you manage these changes;
  • Key value drivers & when you should consider server-side tag management;
  • Google’s vision on server-side tag management as part of the analytics & marketing stack;
  • Real-life use cases to drive your business case.



Event agenda


9:00 – 9:30 Morning coffees & networking
9:30 – 9:35 Event open & Welcome
9:35 – 9:50 The changing data landscape
9:50 – 10:20 Benefits of server-side tag management for business and compliance
10:20 – 10:40 Coffee break
10:40 – 11:10 Server-side tag management in Google’s bigger picture
11:10 – 11:50 Q&A with the speakers
11:50 – 12:00 Recap & closing
12:00 – … Lunch


Please note: This event aims to inform businesses looking to build and extend their fundament for digital collection. Agencies & consultants are kindly requested to refrain from registration.


Janus de Visser
As Director at Cloud Nine Digital, Janus leads teams of technology and business specialists in management, governance and use of digital data. With the primary goal of making sure all prerequisites are in place to allow for proper data-driven decision making.


Alexander van Buuren
As Senior Data Engineer, Alexander uses his extensive experience and knowledge of the technology that makes data work to support digital and development teams alike in designing, implementing and leveraging digital data solutions.


Gijs van Eysden
As Data Architecture Lead at Google, Gijs works closely with advertisers, partners and product teams on (new) data solutions for Google Advertising products as well as other marketing solutions, in order to improve marketing effectiveness in a privacy safe way.

Contact us

Curious about how we could help you? Please feel free to get in touch. We'd love to hear about your data and how you're using it within your organization.
Thomas de Ruiter


+31 (0)20 787 1323