[Cloud Nine Digital] Insights

European cloud providers in 2026: are they ready for high-scale analytics?

Dennis van der Voorn — Mon, 06 Jul 2026 12:47:10 GMT

From “not there yet” to a serious alternative

A few years ago, we investigated the state of European cloud providers as a sovereign alternative to US big tech in the field of analytics. You can read that earlier article here, but the conclusion at the time was clear: European providers were simply not there yet.

Effectively Evaluating and Updating Marketing Strategy: Attribution & Media Mix Modelling

Dennis van der Voorn — Mon, 02 Feb 2026 09:57:17 GMT

For campaigns focused on awareness or traffic, this answer is often clear. When it comes to conversion goals, things get more complex.

A Complete Guide to Data Layer Governance

Alexander@cloudninedigital.nl (Alexander Kempes) — Wed, 26 Nov 2025 13:49:45 GMT

How modern teams prevent tracking breakage and keep analytics trustworthy.

GA4 and Azure: How to Build a Robust Multi-Cloud Pipeline in 2026

Dennis van der Voorn — Tue, 11 Nov 2025 12:28:46 GMT

Advanced analytics teams rely on GA4 raw data for deeper funnel insights, debugging, and modelling. Most organisations run these workloads in Azure. The problem is that GA4 only exports to BigQuery. The moment you export, you’re operating across two cloud platforms.

Why Inaccurate Marketing Data Is Costing You Money (and How to Fix It)

Alexander@cloudninedigital.nl (Alexander Kempes) — Tue, 11 Nov 2025 10:13:13 GMT

Introduction: The Hidden Cost of Bad Data

Every marketing decision you make relies on data, from allocating budgets to optimizing conversion paths. But what if that data isn’t accurate?

Common Data Layer Issues That Break Analytics Tracking (and How to Prevent Them)

Alexander@cloudninedigital.nl (Alexander Kempes) — Wed, 05 Nov 2025 08:56:05 GMT

Why Your Analytics Might Be Lying to You

You’ve got your tags firing, your events logging, and your dashboards looking beautiful.
But somewhere between your website and Google Analytics (GA4), something breaks and your data becomes unreliable.

Cookie Compliance per the AP: Lessons from Practice

Janus de Visser, Director — Fri, 17 Oct 2025 15:24:15 GMT

This year, the Dutch Data Protection Authority (Autoriteit Persoonsgegevens, AP) has stepped up enforcement on obtaining valid cookie consent, including for analytics and marketing tools. The AP aims to audit 500 organisations a year (around 50 per month). Since the programme began, at least 150 organisations have been audited, ranging from major players to individual sites. In short: there’s no reason to assume your organisation won’t be next.

Cloud Nine Digital certified as B Corporation

Thomas de Ruiter — Fri, 17 Oct 2025 15:04:45 GMT

LevelUp Group BV, parent company of six specialist digital marketing agencies - including Cloud Nine Digital - has been certified as a B Corporation.

Cloud Nine Digital hits top spot in the Emerce 100 listing three years running

Thomas De Ruiter Role Director Cloud Nine Digital — Thu, 24 Apr 2025 22:00:00 GMT

Cloud Nine Digital has secured the top spot as the highest-ranked Analytics Agency in the Netherlands in the Emerce 100 for the third year in a row (2023–2025). This ranking, based on evaluations from industry professionals, recognizes excellence in knowledge, value for money, reliability, and flexibility. Scoring 5.5 out of 7 stars, Cloud Nine attributes its success to a dedicated team and a relentless focus on quality. The agency invites others to experience the “half-star difference” at the Digital Marketing Festival in Utrecht on May 20, hosted by their parent company, LevelUp Group.

How the Data Layer Monitor Improves Data Collection Accuracy and Control

Dennis van der Voorn Role Innovation Lead Data Processing — Mon, 16 Dec 2024 23:00:00 GMT

In today’s digital landscape, reliable data is the foundation of successful marketing and analytics. Yet ensuring the quality of that data remains a persistent challenge for many organizations. Without accurate data, decision-making falters, marketing efforts become ineffective, and opportunities are lost. At Cloud Nine Digital, we’ve tackled this challenge head-on with our Data Layer Monitor (DLM)—a tailored solution designed to give you complete control over your data infrastructure.