A lot has happened since our last update on this topic in January. After the Austrian Data Protection Authority declared that the use of Google Analytics violates the European General Data Protection Regulation others have followed with France, Italy, and Denmark releasing similar rulings. At the same time, we’ve all been looking closely at the political stage for answers and clarity about a viable data transfer agreement between the EU and US. And recently Politico released an article that the US is about to release an important executive order for a new data transfer agreement. So due time for an update.

Last week Emerce published their yearly ranking of Dutch digital service providers, the Emerce100. Having entered the list and claiming a top 3 position last year, Cloud Nine Digital has held on to the #2 rank for 2022.

Google Analytics is about to change – drastically. After two decades, Universal Analytics will be end-of-life mid-2023, and Google already released its successor in Google Analytics 4.

The world of data & analytics has been rocked by the Austrian Data Protection Authority declaring that the use of Google Analytics violates the European General Data Protection Regulation (GDPR). A difficult subject with lots of history. With this article we will try to shine some light on the situation and the potential impact.

Data collection and tracking are becoming increasingly difficult. Part of the solution is server-side tracking. Read on and decide if you're ready.

Over the past few years, we've seen the release of several new platforms that focus primarily on generating 'customer profiles'. The challenge has been to create and present a 360-picture

Most B2B companies's websites play a vital role in their lead generation. It's here that visitors download brochures or request quotations

Many companies nowadays, supply a wide range of products online. Behind the scenes, they also have a mountain of data from a variety of analytics tools

Navigating the world of digital data can sometimes feel overwhelming. If this is how you're feeling, we've got the perfect remedy for you

Ultimately, server-side tracking will become the new baseline, but when is the right time to start investing in this? And if it is the right time, what are the steps to take and how do you get started?