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Blogs
Enriching Marketing Automation via Server-Side GTM and Firestore: The HBM Machines Case
While many industry experts discuss the advantages of using first-party data to enhance incoming events in Server-Side GTM, few companies fully leverage these benefits. When the opportunity arises, showcasing a hands-on approach can be invaluable. This case study explores how HBM Machines unlocks the potential of Server-Side GTM by enriching marketing automation with product data to make communications more relevant.
Read moreWhitepaper: Building a Data Platform for Analytics & Activation
In today’s data-driven world, businesses increasingly rely on robust data environments to unlock actionable insights and drive strategic decisions. This whitepaper delves into the intricacies of building and optimising data environments, focusing on the intersection of behavioural analytics and various data warehouse technologies such as Redshift, Snowflake, and BigQuery. While our primary focus is on Google Analytics 4 (GA4) data with BigQuery, the principles and benefits discussed are universally applicable, extending to diverse data warehouse setups and cloud providers.
Read moreThird-Party Cookies: Where We Are and What’s Next
The digital advertising world is in a stalemate between two opposing forces: the growing demand for user privacy and the need for effective, data-driven advertising. Third-party cookies are caught in the middle.
Read moreSecond year in a row #1 Analytics Agency Emerce100, 2024
Last week Emerce published their yearly ranking of Dutch digital service providers, the Emerce 100. Having secured the top spot last year, Cloud Nine Digital has maintained its #1 position for 2024
Read moreNavigating Google's New Consent Requirements
Recent weeks have seen a flurry of updates on changes required for your Google advertising, ahead of new legislative measures this March. Navigating these changes can be daunting, and knowing what to do when is no small feat. Spoiler alert: Consent Mode on your website might not cover all your bases. This article provides a high-level overview of these consent requirements, helping you pinpoint exactly what needs your attention—and what doesn't—in your backlog.
Read moreNew York Pizza Case Study, Building a Google Cloud Analytics Hub
Explore how New York Pizza leveraged the power of Google BigQuery to elevate their marketing game. Dive into the details of overcoming challenges in customer communication, consent management, and backend data complexities. Discover how Cloud Nine Digital's collaboration with New York Pizza and Turntwo brought transformative change, providing actionable insights for local store management and enhancing personalized customer interactions. Uncover the secrets of creating a robust data analytics hub, positioning New York Pizza for success. If you're navigating similar data challenges, this blog is your guide to turning complexities into opportunities.
Read moreElevating Data Governance: Cloud Nine Digital Teams Up With OneTrust
We’re proud to announce our partnership with OneTrust, a significant move in enhancing data governance and privacy. This collaboration aligns us with major data protection laws and empowers us with OneTrust's advanced compliance tools. It marks a milestone in our commitment to providing leading, privacy-first services. Stay tuned for more innovative solutions in data privacy and governance!
Read moreDigital Markets Act and Google Marketing Platform
Digital platforms hold immense power and the European Digital Markets Act (DMA) is a significant regulatory development, particularly impacting digital 'gatekeepers' like Google and companies that leverage services like the Google Marketing Platform.
Read moreElevate Your Data Protection with Our Cookie Scans
Learn about the Dutch government's recent commitment to online privacy, and how it affects your business. Discover our comprehensive cookie scan service for data compliance and protection.
Read moreData Privacy Regulations: A comparative analysis of EU vs. US - What you need to know as a marketer
A break down of the two major players in data privacy laws: Europe with its General Data Protection Regulation (GDPR) and the United States with a patchwork of state-specific rules.
Read moreCloud Nine Digital and Piano Partner to Further Expand Compliant Data Analytics Solutions for Businesses Across the Benelux Region
Cloud Nine Digital has partnered with Piano to expand access of Piano Analytics, a robust and compliant analytics solution, to more businesses across Benelux, expanding compliant alternatives to prevailing analytics tools.
Read moreBuilding a cloud analytics data warehouse 106: DevOps (DataOps) in your cloud data warehouse
Explore the essentials of DataOps in our comprehensive guide. Learn why this practice is crucial for data management, how to assess your organization's readiness, and which tools can make your data operations more efficient.
Read moreCloud Nine Digital becomes Google Cloud Partner, Fortifying its Data Analytics & Activation Services
Data and Analytics agency, Cloud Nine Digital, enriches its services with its official Google Cloud Sales Partnership in conjunction with its Google Analytics 360 partnership.
Read moreBuilding a cloud analytics data warehouse 105: How to activate your data with tips and advice
Discover data activation's power. Unleash actionable insights for marketing precision and personalization. Dive into integration essentials and embark on your data activation journey today.
Read moreBuilding a cloud analytics data warehouse 104: How to orchestrate your ETL in your Cloud Data Warehouse
Building a cloud analytics data warehouse 104: How to orchestrate your ETL in your Cloud Data Warehouse
Read moreBeyond Boundaries: Transforming Business Through Cloud Partnership
In an era defined by rapid technological advancements, businesses are constantly seeking ways to innovate, streamline operations, and enhance their services. We are thrilled to announce a significant milestone in our journey - we have officially become Google Cloud Partner! This strategic move represents a pivotal moment for us, marking a commitment to harnessing the power of the cloud to drive efficiency, scalability, and unparalleled value for our clients.
Read moreBuilding a cloud analytics data warehouse 103: Build a Cloud-Based Data Warehouse for Analytics
Discover the benefits of building a data warehouse for analytics. Explore cloud-based solutions, partitioned and clustered tables, normalization vs. denormalization, analytics-ready data products, and the data mesh approach.
Read moreT-557-20: A Most Interesting Judgement on the Power of Pseudonymized Data for Online Marketing
In an intriguing judgment on April 26, 2023, the General Court of the European Union (EU) delivered a thought-provoking verdict in case T-557/20 that could redefine the landscape of online marketing. This ruling has the potential to reshape the industry, given the ever-evolving nature of digital marketing practices. Today, we delve into the intricacies of this case and explore its implications for businesses operating in the data-driven marketing sphere.
Read moreBuilding a cloud analytics data warehouse 102: Google Analytics 4 and Google Cloud BigQuery Benefits
Unlock the power of Google Analytics 4 with BigQuery for enhanced data insights. Learn how to export GA4 data, create a data warehouse, and drive data-driven decisions.
Read moreWhitepaper: Server-side Tag Management
Discover the Cloud Nine Server-Side Playbook—an essential resource for businesses seeking secure data collection strategies while prioritizing user privacy. Benefit from expert insights, avoid pitfalls, and unlock actionable insights for optimized performance and data-driven growth.
Read moreGoogle Analytics Illegal? A much-needed update on the topic
A lot has happened since our last update on this topic in January. After the Austrian Data Protection Authority declared that the use of Google Analytics violates the European General Data Protection Regulation others have followed with France, Italy, and Denmark releasing similar rulings. At the same time, we've all been looking closely at the political stage for answers and clarity about a viable data transfer agreement between the EU and US. And recently Politico released an article that the US is about to release an important executive order for a new data transfer agreement. So due time for an update.
Read moreGoogle Analytics Illegal? What is going on and what should you do next?
The world of data & analytics has been rocked by the Austrian Data Protection Authority declaring that the use of Google Analytics violates the European General Data Protection Regulation (GDPR). A difficult subject with lots of history. With this article we will try to shine some light on the situation and the potential impact.
Read moreAre you ready for server-side tracking?
Data collection and tracking are becoming increasingly difficult. Part of the solution is server-side tracking. Read on and decide if you're ready.
Read moreBuilding a cloud analytics data warehouse 101: Google Analytics 4 & Looker Studio
Unlock the benefits of migrating to GA4 and overcome transition challenges. Learn how GA4 export to BigQuery provides a reliable data source for Looker Studio. Discover the power of a Cloud Analytics Data Warehouse with BigQuery on Google Cloud Platform. Optimize your data analytics strategy with insights on designing structures, cost control, data integration, transformation, and security.
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