Janus de Visser
2 October 2020
15 minutes reading time
Google Analytics is about to change – drastically. After two decades, Google Analytics has reached the end of the line, and Google will soon be releasing its successor. This new version is already available as Google Analytics 4 (formerly known under the working title Google Web + App).
This update offers many new applications and reports to its end users. But to actually leverage these new features Google is changing a lot to its core solution – changes you will need to adopt, as the new version will fully replace the current platform (both free and premium) in due time.
This whitepaper shares the opportunity and the need for organisations to start with Google Analytics 4 as soon as possible, for first value on the short term and a worriless transition over time: