CND x Google: Building the case for server-side tag management

Tuesday, 28 June 2022
09:00 - 12:00 h
Google office, Amsterdam
Feel free to join! Register to attend the event.


The market is seeing a resurgence of server-side tag management, accompanied by all the buzz and fuzz you would expect from it. This shouldn’t be a big surprise: in a market in which privacy management is increasingly required from consumers, authorities and browsers alike, server-side tag management is one of the best next steps for businesses looking to increase control over their digital data. 

But, as with everything, perfect tools simply don’t exist. So, a server-side tag manager is not the golden bullet many of us are looking for to counter dropping data volumes and quality due to tightening legislation and tracking prevention. But, when is server-side tag management to be considered a fitting solution? What challenges does and doesn’t it help overcome? How do you leverage its main benefits? And what are its implications for your business? 

To help you answer these questions and many more like ‘em, Cloud Nine Digital and Google are teaming up to help you build the case for server-side tag management during an interactive event hosted at the Google offices in Amsterdam. 


Key take-aways 

During this event you’ll learn why, when and how to build the case for server-side tag management: 

  • What key market changes are shaping how businesses can use digital data; 
  • How server-side tag management can, and cannot, help you manage these changes; 
  • Key value drivers & when you should consider server-side tag management; 
  • Google’s vision on server-side tag management as part of the analytics & marketing stack; 
  • Real-life use cases to drive your business case.

Event agenda 

The event takes place on Tuesday morning and aims to have the speakers share key insights, while taking sufficient time to answer questions from participants: 

  • 9:00 – 9:30: Morning coffees & networking 
  • 9:30 – 9:35 Event open & Welcome 
  • 9:35 – 9:50: The changing data landscape 
  • 9:50 – 10:20: Benefits of server-side tag management for business ánd compliance 
  • 10:20 – 10:40: Coffee break 
  • 10:40 – 11:10: Server-side tag management in Google’s bigger picture 
  • 11:10 – 11:30: Q&A with the speakers 
  • 11:30 – 11:45: Recap & closing  
  • 11:45 – 12:30 Lunch  



On stage during the event you will find: 

  • Gijs van Eysden, Advertising Data Architecture Lead, Google 
  • Janus de Visser, Director & Data Governance Consultant, Cloud Nine Digital  
  • Alexander van Buuren, Senior Data Engineer, Cloud Nine Digital 


The event and Q&A is hosted by Thomas de Ruiter, Director & Business Consultant, Cloud Nine Digital. 


Share your questions (upfront) 

Please feel free to share any questions you would like to see answered during the event upfront, or bring them with you during your attendance. We’ll make sure to address them in detail during the event’s Q&A. 


Please note: this event aims to help organizations looking to maintain and improve their data-driven technology and decision-making. Agencies and freelancers are excluded from participation


As Director of data & analytics agency Cloud Nine Digital and experienced strategic consultant, Janus leads teams of technology and business specialists in management, governance and use of digital data. With the primary goal of making sure all prerequisites are in place to allow for proper data-driven decision making.

Contact us

Curious about how we could help you? Please feel free to get in touch. We'd love to hear about your data and how you're using it within your organization.
Thomas de Ruiter

Director Marketing & Sales

+31 (0)20 787 1323