The market is seeing a resurgence of server-side tag management, accompanied by all the buzz and fuzz you would expect from it. This shouldn’t be a big surprise: in a market in which privacy management is increasingly required from consumers, authorities and browsers alike, server-side tag management is one of the best next steps for businesses looking to increase control over their digital data.
But, as with everything, perfect tools simply don’t exist. So, a server-side tag manager is not the golden bullet many of us are looking for to counter dropping data volumes and quality due to tightening legislation and tracking prevention. But, when is server-side tag management to be considered a fitting solution? What challenges does and doesn’t it help overcome? How do you leverage its main benefits? And what are its implications for your business?
To help you answer these questions and many more like ‘em, Cloud Nine Digital and Google are teaming up to help you build the case for server-side tag management during an interactive event hosted at the Google offices in Amsterdam.
During this event you’ll learn why, when and how to build the case for server-side tag management:
The event takes place on Tuesday morning and aims to have the speakers share key insights, while taking sufficient time to answer questions from participants:
On stage during the event you will find:
The event and Q&A is hosted by Thomas de Ruiter, Director & Business Consultant, Cloud Nine Digital.
Please feel free to share any questions you would like to see answered during the event upfront, or bring them with you during your attendance. We’ll make sure to address them in detail during the event’s Q&A.
Please note: this event aims to help organizations looking to maintain and improve their data-driven technology and decision-making. Agencies and freelancers are excluded from participation
As Director of data & analytics agency Cloud Nine Digital and experienced strategic consultant, Janus leads teams of technology and business specialists in management, governance and use of digital data. With the primary goal of making sure all prerequisites are in place to allow for proper data-driven decision making.
Director Marketing & Sales
+31 (0)20 787 1323