Emerce Digital Marketing Live: Google Analytics illegal?
The world of data & analytics has been rocked by authorities declaring that the use of Google Analytics violates the GDPR. A difficult subject with lots of history that explains what we are to do now, and what to expect in the near future. This talk shines a light on this situation to help you answer the crucial question: is Google Analytics illegal?
Key take-aways
During this event you’ll learn what to expect and what you can do in light of this market development:
- What has led to this situation and what else is to come;
- How to interpret the declarations of authorities and what this means for use of Google Analytics in Europe;
- What you can do today to improve safeguarding of privacy of your website and app users;
- What choices you have moving forward and what’s the most fitting to your business.
Event details
This talk is part of Emerce Digital Marketing Live.
Janus will present on stage from 13:30 to 14:10 in Room 6.
As Director of data & analytics agency Cloud Nine Digital and experienced strategic consultant, Janus leads teams of technology and business specialists in management, governance and use of digital data. With the primary goal of making sure all prerequisites are in place to allow for proper data-driven decision making.
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