Google Analytics Illegal? A much-needed update on the topic.

A lot has happened since our last update on this topic in January. After the Austrian Data Protection Authority declared that the use of Google Analytics violates the European General Data Protection Regulation others have followed with France, Italy, and Denmark releasing similar rulings. At the same time, we’ve all been looking closely at the political stage for answers and clarity about a viable data transfer agreement between the EU and US. And recently Politico released an article that the US is about to release an important executive order for a new data transfer agreement. So due time for an update.