Recent weeks have seen a flurry of updates on changes required for your Google advertising, ahead of new legislative measures this March. Navigating these changes can be daunting, and knowing what to do when is no small feat. Spoiler alert: Consent Mode on your website might not cover all your bases. This article provides a high-level overview of these consent requirements, helping you pinpoint exactly what needs your attention—and what doesn't—in your backlog.
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