Stop wasting 21% of your ad budget on decisions made from broken data.

According to Gartner poor data quality costs organizations an average of $12.9 million per year. In the marketing domain, research from Forrester Consulting shows that 21% of marketing budgets are wasted due to poor data quality. These errors often stem from misconfigured tags, broken pixels, or incomplete data layers.

The result is wasted ad spend, misleading reports, and missed revenue opportunities. In this article, we’ll explore why inaccurate marketing data happens, how it affects your bottom line, and what you can do to ensure your data remains trustworthy.

The answer to this is to monitor your data layer and be on top of changes, so your decisions and automated bidding are based on correct data.

Pay as you grow.  

The Monitor pricing is based on the amount of hits (datalayer payloads) it checks per month. Within the base fee of €300,- per month the first 10 million hits are included. Beyond those, an extra 1 million hits will cost €4,-.
   

See Costly Errors Coming

Proactive scanning detects missing, incorrect, or unexpected values, giving you real-time visibility into data health. Detect data layer errors, monitor for data layer latency, and address inconsistencies before inaccurate reports or wasted budgets expose the problem.

Confidence in your data

Incomplete data leads to flawed decision-making and lost revenue. When your data is accurate, you get better insights, more effective campaigns, and reliable automation. Spend less time fixing issues and more time optimizing strategies with a data-driven approach you can trust.

Spot Issues Before They Cost You

Ever launched a campaign only to realise weeks later that conversions weren't tracked correctly? Or updated your site and lost key data points? The Data Layer Monitor detects missing or incorrect values early, helping you avoid misleading reports, wasted ad spend, and costly fixes down the line.

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Your first line of defence
for data issues.

  • Created by Cloud Nine Digital
    With over 15 years of experience in data collection implementations.
  • Increased Data Accuracy:
    Minimize errors and ensure reliable data for informed decision-making.
  • Improved Marketing Effectiveness:
    Enhance campaign performance through accurate tracking and attribution.
  • Enhanced User Experience:
    Prevent data-related issues that can negatively impact user interactions.
  • Reduced Development Costs:
     Shorten debugging cycles and improve deployment efficiency.
  • Proactive Issue Resolution:
     Identify and address problems before they escalate.
  • Increased trust in your data.
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Contact us

Curious about how we could help you?
Please feel free to get in touch.
We'd love to hear about your data and how you're using it within your organization.

 

Build Your Digital Fundament

Ready to lay the groundwork for success? Connect with us, and let's strengthen your digital foundation together.

 

Janus 1

Janus de Visser

Director

020 - 7871323

info@cloudninedigital.nl