Blogs

26. Nov 2025

A Complete Guide to Data Layer Governance

How modern teams prevent tracking breakage and keep analytics trustworthy.

11. Nov 2025

GA4 and Azure: How to Build a Robust Multi-Cloud Pipeline in 2026

Advanced analytics teams rely on GA4 raw data for deeper funnel insights, debugging, and modelling. Most organisations run these workloads in Azure. The problem is that GA4 only exports to BigQuery....

11. Nov 2025

Why Inaccurate Marketing Data Is Costing You Money (and How to Fix It)

Introduction: The Hidden Cost of Bad Data Every marketing decision you make relies on data, from allocating budgets to optimizing conversion paths. But what if that data isn’t accurate?

05. Nov 2025

Common Data Layer Issues That Break Analytics Tracking (and How to Prevent Them)

Why Your Analytics Might Be Lying to You You’ve got your tags firing, your events logging, and your dashboards looking beautiful. But somewhere between your website and Google Analytics (GA4),...

privacy 17. Oct 2025

Cookie Compliance per the AP: Lessons from Practice

This year, the Dutch Data Protection Authority (Autoriteit Persoonsgegevens, AP) has stepped up enforcement on obtaining valid cookie consent, including for analytics and marketing tools. The AP aims...

17. Oct 2025

Cloud Nine Digital certified as B Corporation

LevelUp Group BV, parent company of six specialist digital marketing agencies - including Cloud Nine Digital - has been certified as a B Corporation.

privacy 25. Apr 2025

Cloud Nine Digital hits top spot in the Emerce 100 listing three years running

Cloud Nine Digital has secured the top spot as the highest-ranked Analytics Agency in the Netherlands in the Emerce 100 for the third year in a row (2023–2025). This ranking, based on evaluations...

17. Dec 2024

How the Data Layer Monitor Improves Data Collection Accuracy and Control

In today’s digital landscape, reliable data is the foundation of successful marketing and analytics. Yet ensuring the quality of that data remains a persistent challenge for many organizations....

14. Nov 2024

Enriching Marketing Automation via Server-Side GTM and Firestore: The HBM Machines Case

While many industry experts discuss the advantages of using first-party data to enhance incoming events in Server-Side GTM, few companies fully leverage these benefits. When the opportunity arises,...

05. Nov 2024

Whitepaper: Building a Data Platform for Analytics & Activation

In today’s data-driven world, businesses increasingly rely on robust data environments to unlock actionable insights and drive strategic decisions. This whitepaper delves into the intricacies of...

privacy 12. Oct 2024

Data Privacy Regulations: A comparative analysis of EU vs. US - What you need to know as a marketer

A break down of the two major players in data privacy laws: Europe with its General Data Protection Regulation (GDPR) and the United States with a patchwork of state-specific rules.

12. Oct 2024

Complete Guide to European Cloud Analytics Solutions 2025

A robust cloud-based analytics solution is a must, but large-scale cloud data warehousing remains dominated by US-based providers. Ongoing political and legal developments—such as the potential...

privacy 12. Oct 2024

Navigating Google's New Consent Requirements

Recent weeks have seen a flurry of updates on changes required for your Google advertising, ahead of new legislative measures this March. Navigating these changes can be daunting, and knowing what to...

12. Oct 2024

New York Pizza Case Study, Building a Google Cloud Analytics Hub

Explore how New York Pizza leveraged the power of Google BigQuery to elevate their marketing game. Dive into the details of overcoming challenges in customer communication, consent management, and...

12. Oct 2024

T-557-20: A Most Interesting Judgement on the Power of Pseudonymized Data for Online Marketing

In an intriguing judgment on April 26, 2023, the General Court of the European Union (EU) delivered a thought-provoking verdict in case T-557/20 that could redefine the landscape of online marketing....

12. Oct 2024

Google Analytics Illegal? What is going on and what should you do next?

The world of data & analytics has been rocked by the Austrian Data Protection Authority declaring that the use of Google Analytics violates the European General Data Protection Regulation (GDPR). A...

12. Oct 2024

Elevate Your Data Protection with Our Cookie Scans

Learn about the Dutch government's recent commitment to online privacy, and how it affects your business. Discover our comprehensive cookie scan service for data compliance and protection.

12. Oct 2024

Third-Party Cookies: Where We Are and What’s Next

The digital advertising world is in a stalemate between two opposing forces: the growing demand for user privacy and the need for effective, data-driven advertising. Third-party cookies are caught in...

privacy 12. Oct 2024

Cloud Nine Digital and Piano Partner to Further Expand Compliant Data Analytics Solutions for Businesses Across the Benelux Region

Cloud Nine Digital has partnered with Piano to expand access of Piano Analytics, a robust and compliant analytics solution, to more businesses across Benelux, expanding compliant alternatives to...

12. Oct 2024

Building a cloud analytics data warehouse 102: Google Analytics 4 and Google Cloud BigQuery Benefits

Unlock the power of Google Analytics 4 with BigQuery for enhanced data insights. Learn how to export GA4 data, create a data warehouse, and drive data-driven decisions.

12. Oct 2024

Beyond Boundaries: Transforming Business Through Cloud Partnership

In an era defined by rapid technological advancements, businesses are constantly seeking ways to innovate, streamline operations, and enhance their services. We are thrilled to announce a significant...

12. Oct 2024

Building a cloud analytics data warehouse 104: How to orchestrate your ETL in your Cloud Data Warehouse

Building a cloud analytics data warehouse 104: How to orchestrate your ETL in your Cloud Data Warehouse

12. Oct 2024

Building a cloud analytics data warehouse 103: Build a Cloud-Based Data Warehouse for Analytics

Discover the benefits of building a data warehouse for analytics. Explore cloud-based solutions, partitioned and clustered tables, normalization vs. denormalization, analytics-ready data products,...

29. Apr 2024

Second year in a row #1 Analytics Agency Emerce100, 2024

Last week Emerce published their yearly ranking of Dutch digital service providers, the Emerce 100. Having secured the top spot last year, Cloud Nine Digital has maintained its #1 position for 2024

19. Dec 2023

Elevating Data Governance: Cloud Nine Digital Teams Up With OneTrust

We’re proud to announce our partnership with OneTrust, a significant move in enhancing data governance and privacy. This collaboration aligns us with major data protection laws and empowers us with...

01. Dec 2023

Building a cloud analytics data warehouse 101: Google Analytics 4 & Looker Studio

Unlock the benefits of migrating to GA4 and overcome transition challenges. Learn how GA4 export to BigQuery provides a reliable data source for Looker Studio. Discover the power of a Cloud Analytics...

15. Nov 2023

Digital Markets Act and Google Marketing Platform

Digital platforms hold immense power and the European Digital Markets Act (DMA) is a significant regulatory development, particularly impacting digital 'gatekeepers' like Google and companies that...

27. Sep 2023

Building a cloud analytics data warehouse 106: DevOps (DataOps) in your cloud data warehouse

Explore the essentials of DataOps in our comprehensive guide. Learn why this practice is crucial for data management, how to assess your organization's readiness, and which tools can make your data...

13. Sep 2023

Cloud Nine Digital becomes Google Cloud Partner, Fortifying its Data Analytics & Activation Services

Data and Analytics agency, Cloud Nine Digital, enriches its services with its official Google Cloud Sales Partnership in conjunction with its Google Analytics 360 partnership.

06. Sep 2023

Building a cloud analytics data warehouse 105: How to activate your data with tips and advice

Discover data activation's power. Unleash actionable insights for marketing precision and personalization. Dive into integration essentials and embark on your data activation journey today.

18. Apr 2023

Whitepaper: Server-side Tag Management

Discover the Cloud Nine Server-Side Playbook—an essential resource for businesses seeking secure data collection strategies while prioritizing user privacy. Benefit from expert insights, avoid...

29. Sep 2022

Google Analytics Illegal? A much-needed update on the topic

A lot has happened since our last update on this topic in January. After the Austrian Data Protection Authority declared that the use of Google Analytics violates the European General Data Protection...