Piano Analytics Partner
A European analytics platform, assessed by a partner that also sells the alternative.
Piano Analytics is a European digital analytics platform with its analytics data hosted in the EU. As a Piano Analytics partner we migrate organisations from Google Analytics to Piano and manage the platform after implementation. We also resell Google Analytics 360, so we start from your requirements.
When is Piano a better fit than Google Analytics?
Most often because of EU data residency.
For organisations with specific requirements about where analytics data is processed and stored, Piano can be the better fit. Cost can matter too: organisations running several analytics licences across sites, brands or markets may be able to consolidate them on Piano. Whether that saves money depends on your current setup.
There are also situations where Google Analytics remains the better fit.
| Piano Analytics | Google Analytics | |
|---|---|---|
| Analytics data hosting | EU-based | EU traffic is collected via EU servers; the storage location can't be chosen. EU storage is possible via the BigQuery export. |
| Google ecosystem integration | More limited | Native |
| Existing Google-based workflows | Need to be migrated | Stay in place |
| Sampling | Not applied | Can apply above 10 million events per query, typically in explorations; up to 1 billion on GA360 |
| Licensing | Evaluate against your existing analytics stack | GA4 or GA360, depending on requirements |
What does a migration involve?
More than swapping one analytics tag for another.
We start with the measurement plan: what needs to be collected, and which existing definitions should carry across. It's also the moment to review the setup, so you move deliberately instead of rebuilding your Google Analytics implementation without questioning it.
1. Measurement plan
What to collect, and which definitions carry across.
2. Tagging
Implementation through your tag management setup.
3. Historical data
What you keep, where, and how you compare it.
4. Validation
Checking the new numbers against the old before switching.
5. Teams and reporting
Training, and updating the reports and integrations that depend on the data.
Why work with Cloud Nine Digital on Piano?
We already work with Piano, and we have no stake in which platform you pick.
Piano comes up in more and more of our client work: in media and public broadcasting, where it is often already in place, and in vendor selections where EU data residency weighs heavily.
Independent selection
Three scenarios, total cost. For a premium retailer we compared platforms on requirements and total cost over three years. The advice was Piano.
Already on Piano
We work inside existing setups. At a public media organisation that already runs Piano, we work on the measurement around it, including moving tagging out of the code.
Portable by design
Ready to move, if you want to. We set up e-commerce measurement so it can move to Piano later without starting over.
After go-live
We keep managing it. Monitoring, platform changes and support from the team that built it.
What do we lose by moving?
Mainly the native Google integration.
Google Analytics connects directly with Google Ads and the rest of Google's marketing stack. After a move to Piano, some of those connections and workflows no longer work the same way.
The decision comes down to how much EU data residency, licensing, your existing integrations and the way you use analytics data weigh for your organisation.
We work with both Piano Analytics and Google Analytics 360, so we can weigh those requirements against either platform.
Frequently asked questions
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Which agency implements Piano Analytics in the Netherlands?
Cloud Nine Digital is a Piano Analytics partner based in Amsterdam. We implement Piano, plan and run migrations from Google Analytics, and manage the platform afterwards. We also resell Google Analytics 360, so our advice doesn’t depend on which one you choose.
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How long does a migration take?
That depends on the number of sites and integrations. We plan it from the measurement plan, so you know the scope before tagging starts.
Not sure which platform fits?
Tell us your requirements around data residency, licences and integrations. We'll weigh them against both platforms.
Contact details
Cloud Nine Digital
Johann Siegerstraat 24
1096 BH
Amsterdam, Netherlands
T: +31 (0)20 787 1323
E: info@cloudninedigital.nl
Need something else?
Please do reach out. We are happy to help!