Field notes on tracking, consent and cloud analytics, written by the consultants who build it for clients every week.
As we see more and more artificial intelligence is becoming part of everyday business operations. Organizations are increasingly using AI in advertising platforms, customer service, personalization,...
A common situation with AI governance is that it doesn't fail due to policy, but rather fails to achieve success in its implementation. Although most organizations are able to draw up an AI policy,...
If you're a Dutch marketing team checking whether your website meets consent requirements, you will often hear that it uses Google Consent Mode. Even though this is useful, it answers a narrower...
AI is booming. So are the services around it. In the market everyone is focussing on making sure that their content is AI ready. This means rewriting pages, adding structured data and fixing the...
From “not there yet” to a serious alternative A few years ago, we investigated the state of European cloud providers as a sovereign alternative to US big tech in the field of analytics. You can read...
For campaigns focused on awareness or traffic, this answer is often clear. When it comes to conversion goals, things get more complex.
How modern teams prevent tracking breakage and keep analytics trustworthy.
Advanced analytics teams rely on GA4 raw data for deeper funnel insights, debugging, and modelling. Most organisations run these workloads in Azure. The problem is that GA4 only exports to BigQuery....
Introduction: The Hidden Cost of Bad Data Every marketing decision you make relies on data, from allocating budgets to optimizing conversion paths. But what if that data isn’t accurate?
Why Your Analytics Might Be Lying to You You’ve got your tags firing, your events logging, and your dashboards looking beautiful. But somewhere between your website and Google Analytics (GA4),...
This year, the Dutch Data Protection Authority (Autoriteit Persoonsgegevens, AP) has stepped up enforcement on obtaining valid cookie consent, including for analytics and marketing tools. The AP aims...
LevelUp Group BV, parent company of six specialist digital marketing agencies - including Cloud Nine Digital - has been certified as a B Corporation.
Cloud Nine Digital has secured the top spot as the highest-ranked Analytics Agency in the Netherlands in the Emerce 100 for the third year in a row (2023–2025). This ranking, based on evaluations...
In today’s digital landscape, reliable data is the foundation of successful marketing and analytics. Yet ensuring the quality of that data remains a persistent challenge for many organizations....
While many industry experts discuss the advantages of using first-party data to enhance incoming events in Server-Side GTM, few companies fully leverage these benefits. When the opportunity arises,...
In today’s data-driven world, businesses increasingly rely on robust data environments to unlock actionable insights and drive strategic decisions. This whitepaper delves into the intricacies of...
A break down of the two major players in data privacy laws: Europe with its General Data Protection Regulation (GDPR) and the United States with a patchwork of state-specific rules.
A robust cloud-based analytics solution is a must, but large-scale cloud data warehousing remains dominated by US-based providers. Ongoing political and legal developments—such as the potential...
Recent weeks have seen a flurry of updates on changes required for your Google advertising, ahead of new legislative measures this March. Navigating these changes can be daunting, and knowing what to...
Explore how New York Pizza leveraged the power of Google BigQuery to elevate their marketing game. Dive into the details of overcoming challenges in customer communication, consent management, and...
In an intriguing judgment on April 26, 2023, the General Court of the European Union (EU) delivered a thought-provoking verdict in case T-557/20 that could redefine the landscape of online marketing....
The world of data & analytics has been rocked by the Austrian Data Protection Authority declaring that the use of Google Analytics violates the European General Data Protection Regulation (GDPR). A...
Learn about the Dutch government's recent commitment to online privacy, and how it affects your business. Discover our comprehensive cookie scan service for data compliance and protection.
The digital advertising world is in a stalemate between two opposing forces: the growing demand for user privacy and the need for effective, data-driven advertising. Third-party cookies are caught in...
Cloud Nine Digital has partnered with Piano to expand access of Piano Analytics, a robust and compliant analytics solution, to more businesses across Benelux, expanding compliant alternatives to...
Unlock the power of Google Analytics 4 with BigQuery for enhanced data insights. Learn how to export GA4 data, create a data warehouse, and drive data-driven decisions.
In an era defined by rapid technological advancements, businesses are constantly seeking ways to innovate, streamline operations, and enhance their services. We are thrilled to announce a significant...
Building a cloud analytics data warehouse 104: How to orchestrate your ETL in your Cloud Data Warehouse
Discover the benefits of building a data warehouse for analytics. Explore cloud-based solutions, partitioned and clustered tables, normalization vs. denormalization, analytics-ready data products,...
Last week Emerce published their yearly ranking of Dutch digital service providers, the Emerce 100. Having secured the top spot last year, Cloud Nine Digital has maintained its #1 position for 2024
We’re proud to announce our partnership with OneTrust, a significant move in enhancing data governance and privacy. This collaboration aligns us with major data protection laws and empowers us with...
Unlock the benefits of migrating to GA4 and overcome transition challenges. Learn how GA4 export to BigQuery provides a reliable data source for Looker Studio. Discover the power of a Cloud Analytics...
Digital platforms hold immense power and the European Digital Markets Act (DMA) is a significant regulatory development, particularly impacting digital 'gatekeepers' like Google and companies that...
Explore the essentials of DataOps in our comprehensive guide. Learn why this practice is crucial for data management, how to assess your organization's readiness, and which tools can make your data...
Data and Analytics agency, Cloud Nine Digital, enriches its services with its official Google Cloud Sales Partnership in conjunction with its Google Analytics 360 partnership.
Discover data activation's power. Unleash actionable insights for marketing precision and personalization. Dive into integration essentials and embark on your data activation journey today.
Discover the Cloud Nine Server-Side Playbook—an essential resource for businesses seeking secure data collection strategies while prioritizing user privacy. Benefit from expert insights, avoid...
A lot has happened since our last update on this topic in January. After the Austrian Data Protection Authority declared that the use of Google Analytics violates the European General Data Protection...
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Brent Stevens
Director